| 1 | | |  | Introduction |
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| 2 | #crowdwork | | | #crowdwork will start at 9am PST. We've got @JeffRutherford and @mcolacurcio talking about crowdsourcing for mktg/PR. |
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| 3 | #crowdwork | | | Let's get started with today's #crowdwork. We have @JeffRutherford and @mcolacurcio to talk about crowdsourcing and mktg/PR. |
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| 4 | #crowdwork | | | Looks like we're dealing with a substantial delay so bear with us. Jeff & Maria - go ahead and answer Q1, Q2 and we'll catch up. #crowdwork |
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| 5 | #crowdwork | | | Q1 - Jeff & Maria - describe who you are and what you do. #crowdwork |
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| 6 | m_colacurcio | | | Q1 - I am one of the co-founders of Smartsheet - excited to talk about how I use Smartsourcing for mktg/PR. #crowdwork |
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| 7 | JeffRutherford | |
| 8 | JeffRutherford | | | Q1. I’ve been working in the PR business for more than 12 years, and I’ve run my own PR consulting business for 3 years. #crowdwork |
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| 9 | #crowdwork | | | Q2 - What prompted you to delve into crowdsourcing as an avenue for getting things done? #crowdwork |
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| 10 | m_colacurcio | | | Q2 - I needed a way to get a lot of time consuming web research completed without spending a lot of time. #crowdwork |
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| 11 | m_colacurcio | | | Q2 - For example, gathering links to articles, e-mail addresses of journos/bloggers, recent posts and Twitter aliases. #crowdwork |
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| 12 | JeffRutherford | | | Q2 As the owner of a small PR consulting business, I was often looking for ways to handle routine tasks at low cost #crowdwork |
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| 13 | JeffRutherford | | | Q2 I’ve worked with interns, recent college grads, and now crowdsourcing. #crowdwork |
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| 14 | #crowdwork | | | Q3 - What kinds of things do you use it for (specifics)? #crowdwork |
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| 15 | JeffRutherford | | | Q3 I use crowdsourcing primarily for online research. I could do this research myself. #crowdwork |
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| 16 | JeffRutherford | | | Q3 but at some point you have to weigh the work vs. your time – which is the most valuable thing a consultant has. #crowdwork |
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| 17 | JeffRutherford | | | Q3 One specific example, I recently needed to find the top Italian news websites and Italian bibliophile sites. #crowdwork |
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| 18 | JeffRutherford | | | Q3 I asked the question to my Twitter followers, but the silence was deafening. So I used crowdsourcing to get the answers. #crowdwork |
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| 19 | JeffRutherford | | | Q3 I got amazing results and answers in a fraction of the time it would have taken me, and at a very low cost. #crowdwork |
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| 20 | m_colacurcio | | | Q3 - Any type of web research that I could do via a search engine, but would take me way more time than I had to spend. #crowdwork |
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| 21 | #crowdwork | | | Q4 - How can a PR person ensure the quality of the data that you're getting from crowdsourcing a media list? #crowdwork |
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| 22 | JeffRutherford | | | Q4 Well, with Smartsheet, you can approve or reject results. You can usually get a quick sense of whether or not you've got good #crowdwork |
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| 23 | JeffRutherford | | | Q4 results, and reject the ones that aren't good. #crowdwork |
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| 24 | m_colacurcio | | | Q4 - I find you always have to spot check the work in order to ensure accuracy. I think 80% of the results I get are accurate.#crowdwork |
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| 25 | #crowdwork | | | Q5 - Will crowdsourcing just lead to more blast e-mails to reporters from PR people? #crowdwork |
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| 26 | JeffRutherford | | | Q5 No. Lazy PR people will be sending mass email blasts until you pry the keyboard out of their hands. Crowdsourcing enables #crowdwork |
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| 27 | m_colacurcio | | | Q5 - Another great point by @JeffRutherford. Crowdsourcing helps you find quality blogs that aren't well known. #crowdwork |
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| 28 | m_colacurcio | | | Q5 - PRs who want a quick fix will still blast information out in a non-targeted way. Crowdsourcing allows for better targeting.#crowdwork |
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| 29 | m_colacurcio | | | Q5 - I agree with Jeff on this one. Crowdsourcing is a way to enable quality research for more analysis on nice audiences.#crowdwork |
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| 30 | #crowdwork | | | Q6 - (for Jeff) How would you compare crowdsourcing to working with interns? #crowdwork |
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| 31 | JeffRutherford | | | Q6 The "crowd" is usually more knowledgeable and can get good results - fast - than explaining and reviewing an intern's work #crowdwork |
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| 32 | #crowdwork | | | Q7 - What was the most difficult part about getting started with crowdsourcing as a way to get things done? #crowdwork |
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| 33 | JeffRutherford | | | Q7 Probably overcoming my own skepticism as to whether or not crowdsourcing would actually work. Also had to tweak my #crowdwork |
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| 34 | JeffRutherford | | | Q7 instructions and data requests initially to get good results. #crowdwork |
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| 35 | JeffRutherford | | | Q7 I have to say, the first time I used Smartsheet, with good instructions for crowdsourcing, it was amazing to watch the #crowdwork |
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| 36 | JeffRutherford | | | Q7 information come rolling in - in real-time as people found what I was looking for and would have taken me hours to find #crowdwork |
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| 37 | m_colacurcio | | | Q7 - I was also nervous about accuracy, which hasn't been a problem with the ability to reject work that is inaccurate.#crowdwork |
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| 38 | m_colacurcio | | | Q7 - After some practice, it is much easier to know the best ways to ask a question and how much detail to offer to the workers.#crowdwork |
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| 39 | m_colacurcio | | | Q7 - I'm not a data person by nature so I was very nervous up front that I wouldn't be able to structure the queries properly.#crowdwork |
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| 40 | #crowdwork | | | Q8 - What have been the benefits? Can you quantify? #crowdwork |
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| 41 | JeffRutherford | | | Q8 Benefits - getting data, quickly that I need to do a better job for my clients. In this economy, I'm always watching my costs #crowdwork |
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| 42 | JeffRutherford | | | Q8 I can do more, with less cost, via crowdsourcing #crowdwork |
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| 43 | m_colacurcio | | | Q8 - It gives me the ability to be much more strategic on my marketing efforts for Smartsheet. I spend time on higher value work. #crowdwork |
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| 44 | m_colacurcio | | | Q8 - I can get access to articles and links that I wouldn't have had time to seek out on my own. #crowdwork |
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| 45 | #crowdwork | | | Q9 - Has this changed the way you think about what you can accomplish in any given day? #crowdwork |
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| 46 | JeffRutherford | | | Q9 As I've mentioned, I can offload manual online research that would sometimes take me hours to do on my own. #crowdwork |
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| 47 | m_colacurcio | | | Q9 - Yes. Anytime I find myself on Google looking for info, I quickly ask whether I could crowdsource the question and save time.#crowdwork |
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| 48 | #crowdwork | | | Q10 - How will crowdsourcing change PR? (our weekly prediction question) #crowdwork |
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| 49 | JeffRutherford | | | Q10 It will allow PR pros to work better, faster, smarter. #crowdwork |
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| 50 | m_colacurcio | | | Q10 - PR teams will discover an whole new way to dramatically increase the margins on their client work. #crowdwork |
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| 51 | m_colacurcio | | | Q10 - Billing client common costs for typical research that now can cost 10% what it used to to produce is pure profit. #crowdwork |
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| 52 | | | | Wrapup |
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| 53 | #crowdwork | | | Thanks so much to our speakers @JeffRutherford and @mcolacurcio. #crowdwork |
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| 54 | #crowdwork | | | Today's session was a bit rocky due to the delay, but we'll post a great recap later this afternoon. #crowdwork |
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