eCommerce Conversion Optimization Checklist

	Done	R/Y/G	Category	Assigned to	Status	Due	Notes and Comments
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1			Here's a ready to use version of Cueblock's 91 point eCommerce checklist. Each line links to the corresponding portion of the original YouMoz article for easy reference. To get your own copy, one you can share with your team, sign-up for a free 30 day trial of Smartsheet at https://www.smartsheet.com/b/signup?lx=pS6NF7cTtlc3XLHUQlLC0Q
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3			Original Source: Best Practices From: Holy Grail of eCommerce Conversion Optimization http://www.seomoz.org/ugc/holygrail-of-ecommerce-conversion-optimization-91-points-checklist Author: Pancham Prashar (http://twitter.com/cueblocks) at www.cueblocks.com
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5			Know your Customers
6			1. Use Qualaroo to Survey Visitors	Nicki	in progress	02/28/13	Online survey tool (formerly called KissInsights.com)
7			2. Enable Olark for Direct Chat Interactions	Christopher		02/14/13
8			3. Survey your Existing Customers	Luke
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10			Home Page Optimization
11			4. Show your Top-Selling Products on your Home Page
12			5. Offer More Ways to Order from your Store
13			6. Show videos on your home page (below the fold)
14			7. Localize your store to specific countries
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16			Navigation Optimization
17			8. Avoid vague category structures
18			9. Sort category structure by popularity
19			10. Use CrazyEgg to create focused category navigation
20			11. Create categories based on what people are searching
21			12. Use a Compelling Business Tagline
22			13. Avoid writing vague ‘Unique Selling Points’
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24			Product Search Optimization
25			14. Test your search for accuracy
26			15. Implement an Intelligent search to cover singular, plurals, mis-spells etc.
27			16. Implement Auto-Suggestions to help user search for relevant keywords
28			17. Enable Category Search
29			18. Let the user know what they searched
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31			Product Page Optimization
32			19. Get high quality product images
33			20. Pay attention to your product’s description
34			21. Show Product Videos (for your top selling products at least)
35			22. Don’t let Price be a Surprise
36			23. Empower visitors with creative calculators
37			24. Clearly show the Product’s delivery time
38			25. Allow them to select delivery date
39			26. Enable Out Of Stock Notification
40			27. Encourage users to leave reviews
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42			Checkout Optimization
43			28. Offer Persistent Shopping Cart
44			29. Don’t make users enter the same information twice
45			30. Pre-fill information where ever you can
46			31. Preserve Information on a validation error
47			32. Clearly mark the fields as optional or mandatory
48			33. Give input example against each field
49			34. Offer a unified single ‘Name’ field
50			35. Automatically pre-fill city & state field as soon as user enters a zip code
51			36. Keep the form field labels visible at all times
52			37. Keep the form linear
53			38. Form field length should match the expected length of the input
54			39. Use FaceBook Connect
55			40. Be specific with your button’s text
56			41. Display validation errors in close proximity to the input field
57			42. Display validation checks against each field
58			43. Make 'Account Registration' an Optional Step of Checkout Process
59			44. Don’t complicate Password Selection
60			45. Make the ‘Guest Checkout’ option more prominent than Registration
61			46. Make your primary button most prominent among rest all call to actions
62			47. Avoid unnecessary buttons on the checkout page
63			48. Primary button placement
64			49. Limit the navigation and exit points on the checkout page
65			50. Use Intelligent defaults
66			51. Let users force-proceed on potentially wrong validation
67			52. Process steps should function as navigational links for the checkout process
68			53. Don’t surprise users by adding extra cost abruptly
69			54. During registration, make the Newsletter sign-up an opt-in by default, not opt-out.
70			55. Offer Brave Guarantees
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72			Touch Point Optimization
73			56. Write crisp & enticing Meta Tags
74			57. Enable Open graphs
75			58. Check your Auto-responder Emails
76			59. Registration Emails
77			60. Pay attention to your password Reset Emails
78			61. Get your Order Confirmation Emails right
79			62. Enable Order Shipped Emails
80			63. Optimize the thank you messages on your store
81			64. Make user friendly 404 Error Page
82			65. No Results Found (Product / Page)
83			66. Validation Error Messages
84			67. Offer them multiple payment options: It’s a no-brainer but this checklist will look incomplete without it.
85			68. Show Social Media Proofs
86			69. Sign-up with Google Trusted Stores
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88			Information Touch Points
89			70. Show product close-up videos
90			71. Educate the visitors and enable them to make an informed decision
91			72. Create an impressive about page
92			73. Support/Contact Page
93			74. Get a thorough usability testing done
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95			Load Speed Optimization
96			75. Leverage browser caching
97			76. Defer parsing of JavaScript
98			77. Optimize images
99			78. Serve scaled images
100			79. Combine images into CSS sprites
101			80. Minimize redirects
102			81. Enable compression
103			82. Minify JavaScript
104			83. Minimize request size
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106			Shipping and Returns
107			84. Get your Shipping Policies right
108			85. Offer Free Shipping
109			86. Display the Free Shipping Threshold Order Value Prominently
110			87. Offer a good returns policy
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112			Customer Re-Targeting
113			88. Use Ad-Roll
114			89. Use Adwords Remarketing
115			90. Clean your Email Subscribers’ List from time to time
116			91. Offer Cashbacks