eCommerce Conversion Optimization Checklist
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Here's a ready to use version of Cueblock's 91 point eCommerce checklist. Each line links to the corresponding portion of the original YouMoz article for easy reference.

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Original Source: Best Practices From: Holy Grail of eCommerce Conversion Optimization
http://www.seomoz.org/ugc/holygrail-of-ecommerce-conversion-optimization-91-points-checklist

Author: Pancham Prashar (http://twitter.com/cueblocks) at www.cueblocks.com
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-Know your Customers
6Yellow
1. Use Qualaroo to Survey Visitors
Nickiin progress02/28/13Online survey tool (formerly called KissInsights.com)
7Green
2. Enable Olark for Direct Chat Interactions
Christopher02/14/13
8Yellow
3. Survey your Existing Customers
Luke
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-Home Page Optimization
11Red
4. Show your Top-Selling Products on your Home Page
12Green
5. Offer More Ways to Order from your Store
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6. Show videos on your home page (below the fold)
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7. Localize your store to specific countries
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-Navigation Optimization
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8. Avoid vague category structures
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9. Sort category structure by popularity
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10. Use CrazyEgg to create focused category navigation
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11. Create categories based on what people are searching
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12. Use a Compelling Business Tagline
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13. Avoid writing vague ‘Unique Selling Points’
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-Product Search Optimization
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14. Test your search for accuracy
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15. Implement an Intelligent search to cover singular, plurals, mis-spells etc.
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16. Implement Auto-Suggestions to help user search for relevant keywords
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17. Enable Category Search
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18. Let the user know what they searched
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-Product Page Optimization
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19. Get high quality product images
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20. Pay attention to your product’s description
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21. Show Product Videos (for your top selling products at least)
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22. Don’t let Price be a Surprise
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23. Empower visitors with creative calculators
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24. Clearly show the Product’s delivery time
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25. Allow them to select delivery date
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26. Enable Out Of Stock Notification
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27. Encourage users to leave reviews
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-Checkout Optimization
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28. Offer Persistent Shopping Cart
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29. Don’t make users enter the same information twice
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30. Pre-fill information where ever you can
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31. Preserve Information on a validation error
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32. Clearly mark the fields as optional or mandatory
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33. Give input example against each field
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34. Offer a unified single ‘Name’ field
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35. Automatically pre-fill city & state field as soon as user enters a zip code
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36. Keep the form field labels visible at all times
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37. Keep the form linear
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38. Form field length should match the expected length of the input
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39. Use FaceBook Connect
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40. Be specific with your button’s text
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41. Display validation errors in close proximity to the input field
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42. Display validation checks against each field
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43. Make 'Account Registration' an Optional Step of Checkout Process
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44. Don’t complicate Password Selection
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45. Make the ‘Guest Checkout’ option more prominent than Registration
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46. Make your primary button most prominent among rest all call to actions
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47. Avoid unnecessary buttons on the checkout page
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48. Primary button placement
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49. Limit the navigation and exit points on the checkout page
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50. Use Intelligent defaults
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51. Let users force-proceed on potentially wrong validation
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52. Process steps should function as navigational links for the checkout process
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53. Don’t surprise users by adding extra cost abruptly
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54. During registration, make the Newsletter sign-up an opt-in by default, not opt-out.
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55. Offer Brave Guarantees
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-Touch Point Optimization
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56. Write crisp & enticing Meta Tags
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57. Enable Open graphs
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58. Check your Auto-responder Emails
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59. Registration Emails
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60. Pay attention to your password Reset Emails
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61. Get your Order Confirmation Emails right
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62. Enable Order Shipped Emails
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63. Optimize the thank you messages on your store
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64. Make user friendly 404 Error Page
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65. No Results Found (Product / Page)
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66. Validation Error Messages
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67. Offer them multiple payment options: It’s a no-brainer but this checklist will look incomplete without it.
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68. Show Social Media Proofs
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69. Sign-up with Google Trusted Stores
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-Information Touch Points
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70. Show product close-up videos
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71. Educate the visitors and enable them to make an informed decision
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72. Create an impressive about page
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73. Support/Contact Page
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74. Get a thorough usability testing done
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-Load Speed Optimization
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75. Leverage browser caching
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76. Defer parsing of JavaScript
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77. Optimize images
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78. Serve scaled images
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79. Combine images into CSS sprites
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80. Minimize redirects
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81. Enable compression
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82. Minify JavaScript
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83. Minimize request size
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-Shipping and Returns
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84. Get your Shipping Policies right
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85. Offer Free Shipping
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86. Display the Free Shipping Threshold Order Value Prominently
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87. Offer a good returns policy
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-Customer Re-Targeting
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88. Use Ad-Roll
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89. Use Adwords Remarketing
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90. Clean your Email Subscribers’ List from time to time
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91. Offer Cashbacks