FY23 WEB Goals & Priorities - PM
Column21StatusImportance / UrgencyGoals & PrioritiesDetailsStart DateEnd DateProject LeadsMTLTLPPMMMMNMSKESGVRImpacted Timeframe(s)Additional Notes
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1Status
Marketing Department Priorities
2
-Core Expansion
3Important+Not Urgent:SCHEDULE
-Strategic Plan Web Integration
(see details below)
4HOLDImportant+Not Urgent:SCHEDULE
Personas Review
Currently defining scope. Presentation coming soon. Please review existing personas meanwhile: postbox.box.com/s/ukgghyizgfy3xb8mdzq3q2pq7lv1yrt008/01/2209/30/22PacoHHMMM
5HoldHalfImportant+Not Urgent:SCHEDULE
Online Content Review & Refresh
We will continue meeting every 2 weeks and making progress on both content and functionality. We are currently moving from first-priority pages to Programs.Leslie
Liz		HHM
6HoldThree QuarterImportant+Not Urgent:SCHEDULE
Website Design and Navigation Review & Refresh -> This will be stopped to instead focus on next website roadmap
Reevalute POST's website styling and navigational system using S.P. columns and web personas.James (Dayspring)
Paco		MH
7Important+Urgent:DO
-Web Based Guides (WBG)
(see details below)
8FullImportant+Not Urgent:SCHEDULE
Phase 2 Improvements
Design Improvements, Printing option > PDF, New Pardot pop-up gate, tracking improvements, documentation01/09/2303/31/23James (Dayspring)
Paco		HHH
9FullImportant+Urgent:DO
Hiking Calendar
Customize WBG functionality and styling for the Hiking Cal. UPDATE: Ready for content. Launching in early Nov.07/25/2208/31/22James (Dayspring)
Paco		MHH
10HalfImportant+Not Urgent:SCHEDULE
NEW: Coastal Hiikes migration
11Three QuarterImportant+Urgent:DO
-Team Support
New hiring, Onboarding, Landing pages, AG efforts support, event support, etc07/05/2206/30/23MLHLMMM
12FullImportant+Urgent:DO
Support New Hiring
Continuing to support Leslie and Miguel.
13FullImportant+Urgent:DO
Onboarding new hires
Onboarding Hannah and Alexa.
14Three QuarterImportant+Urgent:DO
Digital Solicitation Efforts Support
Next: Earth Day
15
-System/Process Improvements
16HOLDImportant+Not Urgent:SCHEDULE
Apple Pay Implementation
Implement Salesforce elevate, enhanced recurring donations, and automated receipt solution. Research and identify new merchant service to integrate with Elevate and that offers new online payment options like Paypal and/or Apple Pay.03/15/2307/31/23James (Dayspring)
Paco		HHH
17HOLDImportant+Not Urgent:SCHEDULE
-Website Improvements
LET S.P. drive these tasks instead.02/01/2303/31/23James (Dayspring)
Paco		HHHH
18FullImportant+Not Urgent:SCHEDULE
Digital Tribute Card
Waiting for green light. Ready to be deployed08/22/2209/19/22James (Dayspring)
Paco		HLH
19HoldNot Important+Urgent:DELEGATE
Web Accessibility Compliance Audit
Scheduling meeting with the provider. Plan to do it before EOFY. The budget is ready.04/17/2305/15/23NPGMHL
20
-Web Tracking
(see details below)H
21Three QuarterImportant+Urgent:DO
-GA4 Transition
Detailed Timeline01/09/2306/01/23June Hsaio
Paco		H
22HoldHalfImportant+Urgent:DO
Last Phase of transition: Training and Reports
Processing survey. Slowly preparing training.June Hsaio
Paco
23Three QuarterImportant+Urgent:DO
-SGTM Transition
Server-side full moveH
24FullImportant+Not Urgent:SCHEDULE
Move GA4 script to server-side
25FullImportant+Not Urgent:SCHEDULE
Move Meta script to GA4
26Important+Not Urgent:SCHEDULE
New: Move Google Ads scripts to Server Side
NewPaco
27
-Web Privacy
Paco
28FullImportant+Not Urgent:SCHEDULE
Privacy Policy Conversation
Identified stakeholders. Condensed the topic into the most pressing issues. Presentation with MS on 3/22 will follow up with specific actions.HH
29HoldImportant+Not Urgent:SCHEDULE
Follow up actions
Notes from meeting
30HoldImportant+Not Urgent:SCHEDULE
Documenting process & sharing with relevant staff
Bring it and present to Adv standup. Privacy primer.Paco
Spencer
31HoldImportant+Not Urgent:SCHEDULE
Starting to review privacy policies of new services: Typeform
Miguel
32HoldImportant+Not Urgent:SCHEDULE
Define effort to run a cookie consent experiment.
Paco
33HoldImportant+Not Urgent:SCHEDULE
Update privacy policy details based on recent actions
Paco