OEM Print Costs

	Issue	Revenue - LEADERS Allocation	Revenue NON LEADERS	TOTAL REVENUE (w Leaders)	Cost	Gross margin $	Gross margin %	Cost as % of revenue	Size of Comp List	Additions/Descriptions	Binding (Perfect or Saddle)	# of Advertisers (quantity)	Pages	Ad Pages	# of Editorial Pages	Ad%	# of Copies	Print Cost | 750‐73‐7300	Paper Cost | 705‐73‐7300	Postage Cost | 740‐73‐7300	Freight	Notes	Reconciled	Paper stock
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1	ARCHIVED
2	2018
3	Spring									4-page insert, 2-page insert			164				20,977	$14,900	$12,189
4	Summer									Cover Onsert			86				19,887	$9,258	$6,210
5	Fall									Cover Onsert+ 12-page insert			138				23,652	$12,271	$12,402
6	OEM Insider									Tipped Inside of Fall OEM			12				23,652	$3,194	$1,109
7	Winter									Cover Onsert			126				21,857	$11,680	$10,780
8	2019
9	Spring		$131,204		$37,948	$93,256	71%	71%		Cover Onsert + 2-p insert		103	140	85	55	61%	20,892	$14,748	$12,375	$10,825
10	Summer		$111,676		$25,130	$86,546	77%	77%		Cover Onsert + 16-page insert (supplied)		42	78	46	32	60%	19,933	$10,115	$6,714	$8,301
11	Fall		$174,962		$33,441	$141,522	81%	81%		Onsert + OEM Insider Tip + 12-page insert (supplied)		64	114	62	52	55%	23,581	$14,433	$10,008	$9,000
12	Fall-OEM Insider		$34,601		$4,845	$29,756	86%	86%		Tipped Inside of Fall OEM		28	12	10	3	26%	23,403	$1,735	$1,216	$1,894
13	Winter		$88,834		$32,870	$55,964	63%	63%		Cover Onsert		61	126	52	74	41%	21,574	$12,209	$11,040	$9,621
14	AVERAGE		$108,255		$26,847	$81,409	76%	76%				60	94	51	43	49%	21,877	$10,648	$8,271	$7,928
15	TOTAL		$541,277		$134,234	$407,043						298	470	256	214	--	109,383	$53,240	$41,353	$39,641
16	2020
17	Spring		$135,367		$40,017	$95,350	70%	30%		Cover Onsert	Perfect	105	150	91	57	53%	21,467	$11,052	$12,473	$16,492
18	Summer		$69,077		$24,677	$44,400	64%	36%		Cover Onsert	Perfect	29	66	18	46	28%	21,110	$8,645	$6,050	$9,982
19	Fall		$136,962		$29,060	$107,902	79%	21%		Onsert + OEM Insider Tip	Perfect	64	82	43	39	53%	22,114	$11,840	$8,420	$8,800
20	Fall-OEM Insider		(part of regular Fall)		$3,154					Tipped Inside of Fall OEM	Perfect	15	8	6	2	33%	23,200	$1,049	$805	$1,300
21	Winter		$73,994		$24,127	$49,867	67%	33%		Cover Onsert	Perfect	39	78	29	49	38%	20,887	$9,663	$6,716	$7,748
22	AVERAGE		$103,850		$24,207	$74,380	70%	30%				50	77	37	39	41%	21,756	$8,450	$6,893	$8,864
23	TOTAL		$415,400		$121,034	$297,519						252	384	187	193	--	108,778	$42,249	$34,463	$44,322
24	2021
25	Spring		$103,072		$32,531	$70,541	68%	32%		Cover Onsert	Perfect	74	114	63	50	55%	19,921	$10,963	$9,448	$12,120
26	Summer		$55,061		$23,664	$31,397	57%	43%		Cover Onsert	Perfect	28	66	23	44	34%	19,430	$9,934	$4,948	$8,782
27	Fall + OEM Insider		$111,042		$27,611	$83,431	75%	25%		Cover Onsert, OEM Insider "INSIDE" issue	Perfect	58	78	39	39	50%	22,441	$9,869	$6,450	$11,292
28	Winter		$61,789		$26,858	$34,931	57%	43%		Cover Onsert	Perfect	31	66	28	33	43%	20,199	$11,492	$5,743	$9,623
29	AVERAGE		$82,741		$27,666	$55,075	64%	36%				48	81	38	41	46%	20,498	$10,565	$6,647	$10,454
30	TOTAL		$330,964		$110,664	$220,300						191	324	152	165	--	81,991	$42,258	$33,993	$41,817
31	2022
32	Spring		$86,385		$32,358	$54,027	63%	37%		Cover Onsert	Perfect	62	102	46	56	45%	20,845	$10,942	$8,988	$12,428
33	Summer		$53,319		$24,808	$28,511	53%	47%		Cover Onsert (numbers will adjust in Sept)	Perfect	23	70	18	50	26%	19,843	$9,059	$6,880	$8,869
34	Fall + OEM Insider		$127,248		$34,231	$93,017	73%	27%		Insider was $36,995 of revenue; (onsert)	Perfect	59	90	38	52	58%	23,065	$12,193	$11,749	$10,289
35	Winter		$58,283		$26,249	$32,034	55%	45%		Cover Onsert	Perfect	19	66	20	46	30%	19,738	$10,773	$6,796	$8,680
36	AVERAGE		$81,309		$29,411	$51,897	64%	36%				41	82	30	51	37%	20,873	$10,742	$8,603	$10,067
37	TOTAL		$325,235		$117,646	$207,589	--	--				163	328	122	204	--	83,491	$42,967	$34,413	$40,266
38	2023
39	Spring		$100,296		$33,948	$66,348	66%	34%	N/A	Cover Onsert/Partner Leaders	Perfect	60	102	52	50	51%	20,818	$11,656	$9,241	$13,052	$1959- Janet researching
40	Summer		$45,784		$29,366	$16,418	36%	64%	2297	Cover Onsert	Saddle	14	64	20	44	30%	19,219	$11,155	$6,975	$11,236
41	Fall + OEM Insider		$100,317		$26,641	$73,676	73%	27%	2325	Cover Onsert	Perfect	24	64	17	27	21%	20,993	$11,902	$6,534	$8,205	$1996, $1561- additional Quad bills
42	Winter		$47,325		$25,409	$21,916	46%	54%	2279	Cover Tip/Product Reference Guide	Perfect	15	52	9	6	17%	20,420	$10,524	$5,254	$9,631	F= $959.49
43	AVERAGE		$73,431		$28,841	$44,589.23	55%	45%
44	TOTAL		$293,722		$115,365	$178,356.91	222%	178%										$45,237	$28,004	$42,124
45	2024
46	Spring- March		$62,595		$34,354	$28,241	45%	55%	2254	VDG Cover Tip	Perfect	25	88	58	32	67%	18,684	$12,477	$7,432	$14,446
47	Summer- June		$40,940		$26,463	$14,477	35%	65%	2223	VDG Cover Tip	Saddle	13	52	8	44	15%	19,213	$9,920	$5,171.63	$11,371
48	Fall + OEM Insider- Sept		$67,340		$28,373	$38,967	58%	42%	2190	VDG Cover Tip	Saddle	16	60	10	50	18%	20,515	$9,903	$5,621	$12,849	F- $3,852
49	Winter- Dec		$38,230		$25,005	$13,225	35%	65%	2175	VDG Cover Tip	Perfect	11	44			18%%	18,361	$9,238	$4,201	$11,565
50	AVERAGE		$52,276		$28,549	23,728	45%	57%	2211
51	TOTAL		$209,105		$114,195	94,910			8842									$41,538.15	$22,425.50	$50,231.17
52	2025
53	Spring- March	$47,799	$2,900	$50,699	$37,173	$13,526	27%	73%	2152	VDG Cover Tip	Perfect	29	94	53	41	56%	18,577	$14,312	$7,729	$15,132	Q- $2,055, Q-1818.0 != 173.43,			Body- 45# GLOSS #5 GRDWD Cover- 80# GLOSS #3 FRSHT
54	Summer- June	$6,143	$51,100	$57,243	$28,939	$28,304	49%	51%	2127	VDG Cover Tip	Perfect	16	52	11	41	21%	18,453	$11,146	$5,093	$12,701	$1,508, $2055			Body- 45# GLOSS #5 GRDWD Cover- 80# GLOSS #3 FRSHT
55	Fall + OEM Insider- Sept	$12,499	$52,765	$65,264	$31,052	$34,212	52%	48%	2010	VDG Cover Tip	Saddle	17	60	13	47	22%	20,840	$10,711	$5,690	$14,650	1701.11 and $2553, $306			Body- 45# GLOSS #5 GRDWD Cover- 80# GLOSS #3 FRSHT
56	Winter- Dec	$3,177	$54,160	$57,337	$26,751	$30,586	53%	47%	1972	VDG Cover Tip	Saddle	13	54	12	42	22%	18,639	$11,425	$4,732	$10,594				Body- 45# GLOSS #5 GRDWD Cover- 80# GLOSS #3 FRSHT
57	AVERAGE	$17,405	$40,231	$57,636	$30,979	$26,657	45%	55%	2065			19	65	22	43	30%	19,127	$11,898	$5,811	$14,996
58	TOTAL	$87,023	$201,156	$288,179	$154,894	$133,284			8,261			75	260	88.88	171	121%	76,509	$47,593	$23,245	$53,077